industrial buying decision process

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• Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

• Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… …   Wikipedia

• industrial relations — 1. the dealings or relations of an industrial concern with its employees, with labor in general, with the public, etc. 2. the administration of such relations, esp. to maintain goodwill for an industrial concern. [1900 05] * * * Introduction also …   Universalium

• Industrial Review — ▪ 1994 Introduction       The period since 1990 was proving a difficult time for the older industrialized economies, which had suffered from prolonged recession at home, and also for the previously centrally planned economies of Eastern Europe… …   Universalium

• Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of …   Wikipedia

• Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

• Complex sales — Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request… …   Wikipedia

• Innovation — For other uses, see Innovation (disambiguation). History of technology By technological eras Neolithic Revolution Renaissance technology …   Wikipedia

• Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

• Consumer behaviour — Psychology …   Wikipedia

• Sunk costs — In economics and business decision making, sunk costs are retrospective (past) costs that have already been incurred and cannot be recovered. Sunk costs are sometimes contrasted with prospective costs, which are future costs that may be incurred… …   Wikipedia